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The 127th Session of Canton Fair: An Online Trade Platform Breaking through the Restrictions in Time and Space

The China Import and Export Fair, also known as the Canton Fair, is a comprehensive international trading event with the longest history, the largest scale, the most complete exhibit variety, the largest attendance, the most widely distributed buyers, the greatest business turnover and best credibility in China. After 63 years’reform and innovative development, the Canton Fair has withstood various challenges and never been interrupted, and enhanced trade connection between China and the world. This year, due to the COVID-19, the 127th session of Canton Fair will be held online from June 15 to 24. Powered by advanced information technology, the Canton Fair will provide around-the-clock online services enabling both Chinese and international businessmen to place orders remotely. On the occasion of the incoming 127th Canton Fair, we would like to give a full introduction to the Canton Fair.

An overview of the Canton Fair

The Canton Fair, established in the spring of 1957, is held every spring and autumn in Guangzhou, China. It is co-hosted by the Ministry of Commerce of PRC and the People’s Government of Guangdong Province, and organized by China Foreign Trade Centre. Famous for its culture, long history and brand heritage, the Canton Fair has become a gold bridge of trade and friendship. Every year, the merchants from all over the world gather in Guangzhou, doing business and improving relationship.

Currently, the Canton Fair Complex is the second largest in Asia with an exhibition space totaling 1.185 million square meters. The Canton Fair has built sound partnership with over 24000 outstanding Chinese foreign trade companies. In each session, the number of exhibitors from home and abroad stands at nearly 25,000, and about 200,000 buyers attend the Fair from more than 210 countries and regions. There were 60,676 standard booths in the 126th session; the business turnover was about 29.29 Billion USD, and 25,000 National Pavilion exhibitors, 642 International Pavilion exhibitors and 186,000 overseas buyers attended the Fair. Up to the 126th session, the accumulated export volume has amounted to about 1.4126 trillion USD and the total number of overseas buyers has reached 8.99million. At present, the Canton Fair is serving as a foremost platform to promote China’s foreign trade, and a barometer of the foreign trade sector. It is also a window, epitome and symbol of China’s opening up.

Features of the 127th session of Canton Fair

A. The exhibition format

Affected by the COVID-19, the 127th session of Canton Fair will be held online. Adopting advanced information technology, the Canton Fair established an online exhibiting and matching platform on its official website. The platform will provide around-the-clock online services for product promotion, live streaming marketing, matchmaking, business negotiations and real time third-party activities display. 25,000 exhibitors exhibit their products on the platform in the corresponding sections according to category. In addition, specific sections for exhibitors from impoverished areas of China are provided.

B. Exhibition contents

The exhibition includes the National Pavilion and International Pavilion. There are 50 exhibition sections covering 16 major categories in the National Pavilion:Electronics & Household Electrical Appliances; Lighting Equipment; Vehicles & Spare Parts; Hardware & Tools; Machinery; Building Materials; Chemical Products; Energy Resources; Consumer Goods; Gifts; Textiles & Garments; Shoes; Home Decorations; Office Supplies, Cases & Bags, and Recreation Products; Food; Medicines, Medical Devices and Health Products.

The International Pavilion displays 6 major categories:Electronics & Household Electrical Appliances; Building Materials & Hardware; Machinery Equipment; Food & Drink; Household Items; Fabrics and Home Textiles.

C. Way to purchase

By registering an account and logging in to the official website of the Canton Fair, the latest information and official announcements can be seen. The online calendar shows all the live events including opening ceremony, industry summit and new product launches. The live streams will be reminded automatically if subscribed.

Purchasers can find certain exhibitors and exhibits through targeted search or intelligent matching, and watch the live streams of exhibitors to have a quick picture of the exhibitors and exhibits as well.

Purchasers can interact with exhibitors through instant messaging tools and live streams. Both parties are able to make an appointment for a video conference. The Canton Fair official website supports up to 5 million one-to-one, around-clock online negotiation rooms, making the dealing barrier free.

As the outbreak keeps spreading globally, the impact on the global economy and trade continues. Under the circumstances, aided by information technology, holding successfully the 127th session of Canton Fair which serves as an economic and trade platform for global business demonstrates China, as a responsible major country, is determined to promote the economic globalization and build a community with a shared future for mankind. We welcome our friends from business communities to participate actively in this online fair and explore new business opportunities in crisis.

For more information, please visit www.cantonfair.org.cn.

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